Why This Cult French Serum Is My Anti-Aging Hero Now and Forever

The iconic Clarins Double Serum has long held the status of a celebrity in the world of French skincare. Every five seconds, another bottle of this golden elixir finds a home, testament to its longstanding popularity since its introduction in 1985. Today, it has secured its place as the skin-care staple in the beauty routines of stylish women around the globe.

So what exactly is the secret behind this enduring affection for Clarins Double Serum? A deep dive into its origins, evolution, and impact helps us understand its long-lasting allure.

In the year 1954, Jacques Courtin-Clarins, a masseur with a penchant for crafting treatment oils, established the French luxury skincare brand, Clarins. The brand immediately garnered attention by being the pioneer in selling 100% pure plant extracts, which blended natural ingredients with state-of-the-art science. By 1985, after having earned a trustworthy reputation in the anti-aging skincare market, Clarins introduced the revolutionary Double Serum, cementing its icon status.

From its inception, Clarins Double Serum was an original marvel in skincare technology. Its groundbreaking dual-phase technology was admired for its capability to simultaneously deliver both oil-soluble and water-soluble ingredients in a single formula, something unheard of at the time. Further, it demonstrated Clarins’ commitement to utilizing efficacious natural-origin plant extracts, with antioxidant-rich ingredients like turmeric, known for its anti-inflammatory properties, leading the charge.

Over the years, the Double Serum has undergone numerous re-formulations to stay abreast of the latest skincare science. As of 2024, the ninth-generation formula has been heralded not just for addressing chronological aging but also emphasizing environmental impact on the skin, a branch of science known as epigenetics.

Epigenetics plays a crucial role in skin ageing. It offers insights into why some people showcase aging signs earlier than others based on their lifestyle and environment. This groundbreaking science helps in identifying ingredients that can reverse or repair skin damage caused by environmental issues like UV exposure, pollution, and diet. Emphasis on targeting epigenetic markers results in remarkably effective skincare formulations.

Born from five years of intensive research in epigenetics, the latest version of Double Serum integrates 22 targeted plant extracts, including traditional selections like turmeric, antioxidant-rich ginseng, and nourishing avocado, plus a new ingredient combating environmental aggressors – the Provençal reed extract. Collectively, these ingredients strive to support the skin’s five critical functions: hydration, oxygenation, nutrition, regeneration, and protection.

Packaging of the Double Serum was also given an eco-friendly upgrade. The new bottle has two separate chambers for the lipidic and hydric phases plus a two-part pump, allowing for a custom dose. The unique sensoriality of the texture is maintained, ensuring that the richness of the oil blends seamlessly with the comfort of the aqueous gel for a pleasurable application experience.

When it comes to the impact, the Clarins Double Serum is indeed a trailblazer. With plant-powered ingredients and a dual-phase formulation, it set a new industry standard at its launch in 1985. It continues to reinforce this legacy with its latest iteration, marking its significant contribution to the understanding of skin aging through epigenetics.

Personal experiences also validate the efficacy of the Double Serum. Its hydration capabilities and ability to reduce the appearance of lines and dark spots while promoting plump and bright skin are some benefits users swear by. It’s seen as a reliable companion through the journey of aging, keeping skin looking youthful, radiant, and fresh.

In conclusion, the Clarins Double Serum embodies what every skincare product aspires to be, innovative, effective, and enduring. Its rich history, potent formulation, and significant impact on the skincare industry make it a timeless treasure amidst fleeting trends.