Victoria’s Secret, a household name, is admired globally due to the company’s incredible fashion shows, exemplary employees called “Angels,” and signature bombshell looks. One thinks of eye-catching lingerie, stunning supermodels, and elaborately beautiful wings as these are depicted in the fashion shows. A feature of these shows that was equally captivating was the painstaking makeup that added a magical, ethereal touch to these models’ overall appearances.
These fashion shows painted a fascinating blend of beauty, glamour, and makeup, crafting an aspirational look that invited the desire to delve deeper. The attraction went beyond the shimmer of lip gloss or a flawless spray tan, compelling us to explore how beauty is seen and approached in this unique world.
From the early 2000s, Victoria’s Secret endorse glamorous girl aesthetics. The decades introduced some remarkable beauty products that were considered as the stand-alone icons of the time. The beauty industry began encapsulating the spirit of the decade – frosty eyeshadow, baby-pink lip gloss, dark lip liner, and almost everything in between. The early 2000s witnessed products that catered to the needs of seeking a playful edge in makeup.
As the company moved forward, so did the makeup and beauty trends. The next decade, the 2010s, presented an interesting mix of beauty dynamics. A major breakthrough was the use of social media platforms like Instagram, which changed the game substantially. They gave fans a backstage view into the preparations, the models, the products they used, and many more updates about the show.
One thing that Victoria’s Secret steadfastly held onto was its classic style amidst the ever-evolving beauty industry. The mix of nostalgia combined with evolving makeup trends and fashion was a distinction the company became famous for as the old-world charm met the trending fashion sense.
Fast forward to 2019, Victoria’s Secret surprised the world with the announcement of discontinuing its famous Fashion Show. After showcasing the most stunning models and hosting fantastic performances, criticisms over lack of diversity and inclusivity led to a crossroads moment for the brand.
The brand realized the necessity to keep up with the changing trends in beauty and fashion. They acknowledged the ultra-glamorous, supermodel aesthetic no longer resonated with consumers like it did before. Instead, they found themselves evolving to fit into a landscape that was becoming more diverse and inclusive.
Now, as Victoria’s Secret prepares to host their first fashion show of the new decade, one cannot help but feel curious and excited at what the brand has in store. With the trend leaning towards minimalist looks, predictions about upcoming makeup styles and how they will be customized to complement the timeless runway traditions are exciting.
The upcoming fashion shows also hold a promise of inclusivity and diversity, creating anticipation for a broader panorama of beauty to be displayed. It is hoped that a varied array of models will grace the show, presenting an extensive range of beauty. It would be intriguing to see which makeup artists take the center stage, the products they use, and a flood of tutorials that would inevitably find their way into our feeds.
In essence, the stunning portrayal of beauty, combined with the unique fashion sense, exemplifies Victoria’s Secret’s magic. Despite facing a changing beauty landscape, the brand’s signature aesthetic continues to resonate with fans and spectators alike. Holding onto its classic style while evolving to embrace modern trends, Victoria’s Secret continues to leave an indelible mark on the world of fashion and beauty.
