Fashion mogul Victoria Beckham has once again made a shift into the beauty world, partnering this time with top-notch skincare brand Augustinus Bader. Their collaborative venture is in the form of a concealer which was released on the 6th of September amidst a burst of anticipation from fans.
Loyal followers of both Beckham and Augustinus Bader were excited to learn about this joint venture from a teaser released on social media. The product, titled ‘The Concealer Pen’, is a premium beauty tool sold at £62. In a short time since its launch, several makeup fans were all praises for this new product. The top-grade formula is said to provide instant coverage for any blemishes and signs of tired eyes without settling into fine lines.
The unique selling point of The Concealer Pen is its skincare and make-up blend. It’s not only a tool that conceals but also profits the skin in the long run. The company claims that consistent usage of the product for four weeks can improve dark circles, eye puffiness, skin tone and even reduce fine lines around the eyes and lips.
The Concealer Pen comes in 16 buildable shades that offer eight-hour hydrating coverage which implies a practical tool for your makeup kit. It promises to mask imperfections without leaving creases and hydrates the skin to leave a subtle glow.
The Concealer Pen is enriched with the breakthrough TFC8 technology, a moisture-rich Polyglutamic Acid, Squalane known for its hydrating qualities, and Acetyl Hexapeptide-8, popular for its wrinkle-reducing powers. It also features Rosa Damascena Flower Water for soothing, amino acid-coated pigments for seamless blending and hydrolyzed rice protein to boost skin elasticity.
With its pen-style design and a tapered nylon brush pen, The Concealer Pen will ease the make-up application process making it a must-have for all beauty enthusiasts. The company’s study claims that 93% of participants noticed improvement in dark spots, 96% had radiated skin and all experienced a decrease in dark circles visibility.
In a statement after the release of the Concealer Pen, Victoria Beckham shared her satisfaction with the product. She praised the powerful ingredients which not only camouflage dark circles and spots but are also as effective as skincare. She defined the concealer as a super-nutrient for the skin due to its smooth, brightening coverage properties. Plus, the concealer doesn’t clog pores contributing to a healthier skin.
On her collaboration with Augustinus Bader, she added that she worked with the best to get the best skincare solution. The advisor she chose to collaborate with is top-rated in the industry for developing a perfect formula for over 30 years.
Reception online for The Concealer Pen was overwhelmingly positive. Instagram users expressed their admiration for the product, with a reviewing it as a great product and the best product they have used. Despite the great reviews, a section of users had contrary opinions. Among them, a user cited the concealer setting into undereye lines and creases.
The relatively high price tag of £62 was an issue for some prospective buyers who related that they were excited for the launch until they saw the price. However, myriad similar skincare-makeup products in the market offer a similar experience at a lower cost. Some of these include REFY’s hydrating serum-based concealer going for £22 and e.l.f’s hydrating camo concealer priced at £7.
Despite the concerns around the cost, Victoria Beckham X Augustinus Bader’s latest product offers more than just concealing. The Concealer Pen provides long-lasting coverage and skincare benefits that could make it a worthy investment for folks on the market for a new makeup solution. As always, the final decision lies with the consumer.
