The esteemed event, In-cosmetics Asia is slated to run from November 5th to 7th, 2024, in the city of Bangkok. The occasion is expected to draw together more than 600 of the world’s top suppliers of personal care ingredients. The event serves as a ripe business platform for providing extensive business opportunities, insights, and inspiration for beauty creators located in the Asia-Pacific region and even extends beyond this geography.
A cornucopia of activities, zones, and sessions are planned for the event, offering a multitude of opportunities for incorporating networking and education facets into the proceedings. The event highlights include specific award ceremonies, the introduction of the fresh Cosmetic Conference, the Innovation Zone, the reinvented ‘Spotlight on Skin Screen’, array of hot topic seminars, practical formulation labs, advanced Technical Seminars, and the cutting edge Marketing Trends and Regulations discussions.
One of the standout sessions appears to be the marketing trends talk, where Anindhitha Maniath, a senior analyst with Euromonitor International, a well-known market research provider, will present her perspective on the current revolution in the beauty and personal care market of APAC. She is expected to reveal intriguing insights into the key claims and ingredients that are driving this significant shift.
Anindhitha Maniath shares that there are three leading trends that will steal the spotlight in 2025. Firstly, the premiumization aspect is gaining momentum, with consumers, especially the older demographic, increasingly investing in luxury, high-quality products that deliver efficacy with an indulgent feel.
The second trend is the growing focus on holistic wellness. Consumers are seeking beauty solutions that align with their overall well-being, moving towards beauty care that complements their general wellness and doesn’t just serve a singular purpose.
The final trend points out the theme of convenience, which continues to remain a priority. Fast-paced, busy lifestyles are propelling the demand for multifunctional products that simplify beauty routines while being user-friendly and easy to use.
Analyzing the beauty claims and benefits markets reveals that the top claim continues to be ‘natural’, especially within the beauty and personal care space, with nearly 15% of all products launched in 2023 featuring it. Other recurring claims such as ‘hydrating’ and ‘no parabens’ are also frequently observed. However, as shoppers grow more informed and diligent, they are seeking more nuanced and specific claims such as ‘dermatologically tested’ or ‘vegan’.
Indeed, the era of generic claims has passed. Modern beauty consumers have now adopted a ruthless scrutiny of the ingredients in their personal care products, seeking transparency and valuing cruelty-free practices and ingredient safety.
Innovation in the industry also seems to be curving towards cleanliness and sustainability. Natural, clean ingredients and sustainable, eco-conscious practices are becoming market game-changers. Products are underlining the significance of these elements, with well-known private labels such as Guardian endorsing this trend via specific lines of products, such as their Eco-Garden range that boasts of 100% vegan, nature-minded formulas. This push towards conscious beauty solutions is echoed throughout the industry, signifying an ongoing shift in consumer preferences. In this way, In-cosmetics Asia event will bring to light these upcoming trends and ensure that beauty creators across the APAC region can leverage these insights to create innovative, conscious, and consumer-aligned products.
