A Fujian-based firm, SHUA Fitness, is setting a new direction in the fitness equipment market. They’re incorporating the latest technologies into their products, intending to expand their market share with their revamped fitness apparatus lineup. SHUA Fitness hails from Jinjiang in the Fujian province and specializes as a fitness equipment supplier.
SHUA Fitness is enhancing its products by harnessing emerging technologies, from ergonomic engineering to the internet of things, in their Quest to maintain their customers and attract new ones. Initializing their development on intelligent technologies back in 2014, the firm has since been active in using these technologies to enhance their fitness equipment. Every year, the company invests a staggering 3 to 5 million yuan in this particular line of research.
An illustration of the company’s inventive adaptations is their new treadmill, which can monitor and adjust to the user’s physical condition in real time. Users need to wear a running armband for the treadmill to obtain their key data, including age and heart rate. The treadmill then adjusts its speed and incline autonomously to optimize the user’s oxygen consumption and enable them to achieve optimum results from their workouts.
For many running enthusiasts like Tan Jiahao from Beijing, the advent of such smart equipment is a convenience to look forward to. Tan opines that runners often have to interrupt their workout to check heart rates on sports bracelets and adjust treadmill settings when the rates get too high. This workaround is neither safe nor convenient. Tan expresses his anticipation for more advancements in this technology, suggesting the compactness of treadmills could be the next beneficial upgrade.
The innovation isn’t just reserved for indoor fitness equipment. SHUA Fitness has introduced a range of “outdoor fitness stations”. These stations are fitted with smart fitness equipment, including large electronic screens which, upon scanning users’ faces, can reveal their workout history and daily exercise requirements. By feeding data to an online platform, the fitness equipment can create a large and detailed database. The fitness stations have been installed in numerous provinces countrywide. Fitness stations have been set up in Fujian, Zhejiang, and Henan, providing everyday fitness solutions for seniors and more entertainment options for the general populace.
Looking forward, SHUA Fitness plans to create more breakthroughs by partnering with professional associations and universities, such as the China Sport Science Society and Shanghai University of Sport, to conduct more research on new technologies, materials, and products.
Experts like Zhou Mi, who’s affiliated with the Beijing-based Chinese Academy of International Trade and Economic Cooperation, commend SHUA Fitness’s efforts. According to Zhou, through product innovation, the company has managed to provide customers with professional, personalized services. Zhou suggests if the company wants to enhance further its fitness equipment, an increase in the diversity of the research sample is necessary.
In parallel with their pursuit of new products, SHUA Fitness remains attentive to their after-sales services, with an aim to enhance customer satisfaction and market growth.
In conclusion, as Lin Shen, an associate research fellow at the Institute of World Economics and Politics of the Chinese Academy of Social Sciences, attests, emerging technologies play a significant role in enhancing product competitiveness. Businesses need to engage in suitable evaluation and planning before introducing new technologies and to build relationships with professional technology providers.
