Beauty and elegance are not about having the perfect appearance; they go much deeper than that. They are about expressing oneself with confidence and style, having the courage to make bold choices, and the will to embrace the changes that make you unique. It’s about reinventing oneself again and again, challenging societal norms, and being unapologetically fierce. Owning your beauty requires embracing your flaws and turning them into your strengths. Your makeup, the colours, and techniques you choose, all send a singular message about your personality, confidence, and individuality.
One brand that comprehends this philosophy is the homegrown indie brand, RENÉE Cosmetics. Initially known as an Indian brand, it has expanded its global footprint through their online presence due to constant innovation and the popularity it has gained over a short span.
This brand redefines beauty by offering unique, high-quality, cruelty-free, and FDA-approved products, inspiring women to embrace their boldness and fashion their glamour to express themselves. Using pioneering formulations that ensure an optimum performance for different skin types and shades, RENÉE provides women with high-performing makeup to empower their uniqueness and enhance their beauty.
The mastermind behind the brand, Aashka Goradia Goble, co-founder and Chief Marketing Officer (CMO), sketches the vision of RENÉE as a brand that empowers women to redefine their persona and express themselves freely. Goble’s compelling belief that makeup is a power and a beautiful way of self-expression navigates the brand’s direction.
Her extensive experience in the entertainment industry as an Indian model and television performer enabled her to bring valuable insights to the creation of the top-tier makeup and skincare selection at RENÉE. Alongside her co-founders, Ashutosh Valani and Priyank Shah, they have successfully brought forth an array of captivating and innovative products under RENÉE Cosmetics.
The brand’s diverse product ensemble includes primers, concealers, foundations, loose powders, beauty tools, face care products, lipsticks, lip liners, eyeliners, mascaras, false eyelashes, and more. Their expansive skincare line also houses SPF 50 sunscreen sprays and rejuvenating serums.
The most recent addition to their line, RENÉE Everyday, is a manifestation of beauty merging with skincare. Designed for the fast-paced and dynamic lifestyle of modern women, this innovative range pledges to upgrade everyday self-care routines. It took the idea of “beauty on the go” to a whole new level, offering lightweight, durable formulas that ensure a radiant look without frequent touch-ups.
The RENÉE Everyday line comprises a variety of daily essentials including matte lipsticks, eyeliners, matte liquid lipsticks, eyeshadows, lip glosses, primer, and compacts, formulated with high-quality ingredients to ensure coverage that lasts.
An exciting recent addition to this line is the Midnight Kohl Pencil, developed to provide intense eye definition with long-lasting staying power. Created with Vitamin E for added nourishment, it delivers high-intensity color that can last up to 24 hours. This game-changing product doesn’t need constant touch-ups and is perfect to create a variety of looks, from subtle to dramatic.
By embracing innovation and catering to the new-age woman’s needs, RENÉE has surely paved a new way in the beauty industry. Being more than just another cosmetic brand, RENÉE Cosmetics symbolizes the empowerment of women across the globe, encouraging them to own their beauty passionately and unabashedly.
