In an exciting development for beauty enthusiasts in Bermuda, The Phoenix Stores have obtained the exclusive rights to stock the iconic Fenty Beauty, Fenty Skin, and Fenty Fragrance lines at the 59 Front Street location. This has turned the brand into the ultimate destination for those on the lookout for the latest and greatest in beauty trends on the island.
The Phoenix Stores’ team worked diligently to create a proposal that showcased their ability to house Rihanna’s beauty brands. The result is an upcoming series of exciting events, including sip-n-shops, in-store masterclasses, and expert shade-matching consultations. Customers will find their unique Fenty fit and feel part of the transformational beauty experience that Fenty brings.
The store also plans to leverage the power and creativity of local beauty influencers and makeup artists, inviting them to show off their Fenty looks. Their masterpieces could get featured on 59 Front’s social media platforms. Additionally, every purchase enters customers into prize draws, with one fortuitous winner bagging an all-expenses-paid trip to Barbados attending Rihanna’s official Caribbean launch.
The 59 Front is making sure customers are kept updated with the latest news and events. By subscribing to their email updates and following them on their Instagram page, the customers will be the first to know when the Fenty story unfolds.
Rihanna’s beauty brands, Fenty Beauty, Fenty Skin, and Fenty Eau De Parfum, are renowned for their innovative and inclusive ideology. The brands will officially launch on the islands on October 24, 2024, making them available to customers across nine Caribbean islands. The islands include Bermuda, Antigua, Aruba, Bahamas, Barbados, the Cayman Islands, Grenada, Saint Maarten, Saint Martin, Trinidad, and Tobago.
Underpinning “Beauty for All,” Rihanna’s mission once again breaks barriers. Since its debut in 2017, the brand has celebrated diversity and inclusivity. The brand’s range available in Bermuda includes the award-winning shade range, the versatile skincare products, and the unique fragrance that stands out from the crowd.
Fenty’s popularity stems from its dedication to ensuring “everyone feel beautiful and recognized, no matter their race, ethnicity, culture, or personal style.” Their diverse product range and high-performance formulas work for all skin types and encourage everyone, everywhere, to have fun with makeup.
The much-anticipated launch will mark the arrival of cult-favorite products like Pro Filt’r Soft Matte Longwear Foundation and Gloss Bomb Universal Lip Luminizer. The products cater to the traditionally hard–to–match skin tones and offer a host of other products like hydrators, universal SPF, hydrating lip oils, and more.
The launch will also see the introduction of Fenty Eau de Parfum in the Caribbean. An embodiment of Rihanna’s true essence, it’s a high-end, expressive warm floral fragrance that promises to express itself uniquely on each wearer.
Fenty Beauty is not just about profits, but also promotes positive social change. As part of the launch, the brand is supporting the Clara Lionel Foundation [CLF]. Founded in 2012 by Rihanna in honor of her grandparents, Clara and Lionel Braithwaite, CLF is committed to building thriving and resilient communities. The brand is further contributing to CLF’s programming in Barbados, focusing on education, job training, culture, and climate resilience initiatives.
The upcoming launch at The Phoenix Stores is truly a remarkable event for the local beauty industry. It opens a new chapter for beauty enthusiasts in Bermuda and the broader Caribbean region. As they eagerly await the launch, customers can look forward to experiencing the highly sought-after Fenty brands while joining a global beauty movement.
