Nicole Laeno, a Southern California native, is blazing a trail through the beauty world with her makeup tutorials, beauty tips, and vibrant personality. Now 18 years old and studying at San Diego State University, she has successfully managed to create a significant social media community that eagerly follows her beauty hacks and personal journey.
Laeno’s interest in beauty blossomed at a young age when she set up a camera in her bedroom and filmed her first makeup tutorial. The enthusiastic 11-year-old guided her viewers through a natural look tutoiral, complete with a berry lip finish. The young beauty guru highlighted the ease of recreating the look using affordable drugstore products, showing her followers the importance of accessible beauty.
During her early years, Laeno was also an aspiring dancer. She managed to fuse her love for dance with her passion for beauty, sharing beauty tutorials and dance routines in tandem. The ability to juggle her interests effectively provided her viewers a comprehensive inside look at her life, painting a more relatable picture of the energetic content creator.
The moment Laeno began speaking candidly about her life – relationships, friendships, dance and school – her followers were instantly drawn in. Her honesty, transparency, and charming demeanor gave her the aura of a close friend or elder sister which many of her followers appreciated.
Over the years, Laeno has been able to cultivate a devoted following of 1.9 million followers on Instagram, creating a steady stream of content that includes beauty tutorials, dance routines, and personal vlogs that document her experiences. Her journey from the first day of seventh grade to her Sweet 16, high school football games and dance team practices was diligently documented, offering followers an intimate look into her life.
Having transitioned from a bubbly high schooler to a freshman in College, Nicole’s content has also matured reflecting her growth and new challenges. She’s honest about the highs and lows of college life, and her followers are always ready to offer words of encouragement when needed.
In a recent event, Instagram and Rare Beauty invited Laeno, along with other content creators, for an intimate chat with Selena Gomez. The attendees discussed the latest beauty trends, embracing natural beauty, and shared back-to-school tips.
Apart from balancing her life as a creator, dancer and college student, maintaining her mental health is also one of her priorities. Laeno relishes her alone time and believes it is an essential part of her routine to realign herself amidst the hustle of her busy schedule. Whether it’s locking herself in her room or casually grabbing an acai bowl for a quick snack, these ‘me-time’ moments are precious and greatly contribute to her overall well-being.
Laeno is quite vocal about her favorite beauty product, projecting a fondness for the powder blush in ‘Happy’ from Rare Beauty. She frequently gets compliments on her radiant cheeks, testament to the product’s quality and appeal in her routine.
Alongside her beauty regime, Laeno has also been learning to balance her academic responsibilities and social experiences at college. From joining groups and clubs to being open-minded about new experiences, she embraces the chances to form new bonds and create a sense of community in college.
It’s undeniable that Nicole Laeno’s authentic personality, combined with her love for beauty and dance, has shaped her into a unique influencer. Her commitment to sharing her life journey serves as an inspiration for many of her followers, making her a significant figure in the online beauty community.
