Shimmer, shade, and gloss are making a comeback this holiday season with the soap opera-inspired makeup collection. Unveiled recently, this new captivating holiday capsule collection from Morphe promises to bring the allure and drama of soap operas into the makeup world. This revolutionary offering is the brainchild of the talented team at Design Army, known for crafting compelling narratives for brand campaigns.
The soap opera theme was deliberately chosen to highlight the impactful role that makeup can play in accentuating one’s personality and mood. The central marketing campaign for this collection is meticulously crafted, centered around two rival sisters and a melodramatic mother – characters that are synonymous with any engaging soap opera narrative.
This intriguing campaign is composed of three exciting episodes. Each episode embodies and emphasizes the core attributes of the collection: the shimmer, the plethora of shades, and gloss. Think of juicy teals, vivid tangerines, popping pinks, and frosty purples. Such elements encapsulate the vibrant, dynamic, and dramatic essence of soap operas.
Renowned Hollywood photographer and director Greg Swales has made significant contributions to this campaign. His eye for detail and artistic prowess elevates the collection’s intrigue and chic appeal. Greg’s campaign encourages cosmetic enthusiasts to wholeheartedly embrace the festive drama of the holidays. With tensions high and preparations chaotic, consumers are invited to “face” it all, empowered by the confidence that this collection instills.
As Pum Lefebure, the Chief Creative Officer and co-founder of Design Army describes, all aspects of the campaign have been meticulously designed, starting from the retail packaging. Inspiration was drawn from vintage VHS and box sets, known for their quirky tendency to ‘glitch out’ in colorful lines. This inspired the creation of a custom-made holographic pattern that blends Morphe’s signature ‘M’ with a vibrant palette of hues.
The dedication and creativity don’t stop there. The collection features product names that embody the spirit of both soap operas and the festive season, such as Shade Thrower, Party Crasher, and Crowd Pleaser. These witty monikers embody the charisma and drama that this soap opera-inspired makeup collection seeks to bring into everyday life.
The campaign has been designed to appeal on multiple levels, ensuring an immersive experience for customers. It is accessible through Morphe’s website and extensively promoted across various social media platforms. The collection is now available online so that makeup aficionados can readily include these high-drama, bold colors in their festive season repertoire.
Moreover, as part of its comprehensive marketing approach, the campaign can also be found in print ads and in-store at Ulta outlets located across the country. Additionally, the collection commands a prominent outdoor presence, with advertisements displayed in highly visited locations such as Times Square, and more.
In conclusion, Morphe’s new holiday capsule collection, inspired by soap opera stylings, is all set to redefine the way we perceive makeup. It celebrates the drama, the chaos, and the emotions that make our lives worth living. And in doing so, it creates a perfect blend of style, personality, and a pronounced boldness – ready to be donned by makeup lovers ready to embrace the upcoming holiday season in all its colors.
