Dainese Group, a leading name in protective gear for dynamic sports is set to mark its presence in Phoenix by opening a new flagship store – a further expansion in North America following its original U.S. store launched in California two decades ago. This bespoke retail destination will offer an extraordinary immersive shopping experience featuring innovative motorcycle gear and equipment coupled with an array of racing Memorabilia, reinforcing the legacy of this renowned Italian brand.
The grand opening, scheduled for October 19th, will be a day packed with interactive activities. Visitors will be treated to a unique opportunity of experiencing a MotoGP simulator, along with an exclusive view of Dainese’s newly developed Smart Air system. To add to the excitement, renowned MotoAmerica superbike racer, Bobby Fong will grace the occasion with his presence.
Reflecting its legacy of setting the highest standards in rider safety, Dainese’s Phoenix location or the D-Store will house an extensive range of superior motorcycle gear including leather suits, jackets, helmets, boots, gloves, and other advanced protective equipment. These offerings from Dainese, along with AGV and TCX, come at a crucial time when motorsports is witnessing a considerable surge owing to the growing interest in MotoGP, the advent of electric motorcycles, and modern technologies enhancing rider safety. The new D-Store is perfectly primed to cater to this upsurge, particularly as Phoenix emerges as a crucial hub for motorsports enthusiasts, thereby increasing the demand for high-quality gear.
Another unique service to be offered by the D-Store is the Custom Works program, affording visitors the chance to personalize their racing suits, jackets, and more. Customers will be able to tailor these pieces with their chosen colors, graphics, and logos. Additionally, the store will introduce the trailblazing SmartAir Jacket, establishing itself as the most advanced wearable airbag system currently available.
“The launch of our flagship store in Phoenix, a city known for its vibrant motorcycling culture, has us thrilled,” expressed Louis Ortega of Dainese North America. He added that the location aptly aligned with their strategic aspirations, and the company was committed to not only providing top-notch gear promoting safety and performance for riders but also delivering an unmatched shopping experience to the local community.
Offering an insight into the Dainese Group, the organization has established itself as a global authority in high-quality protection equipment and apparel catering to motorcycling and other dynamic sports. The company is headquartered in Vicenza, Italy and employs over 1,000 individuals, marking its presence across the EMEA, APAC and the Americas. The Dainese Group consists of three prominent brands i.e., Dainese, AGV, and TCX, known for their innovative and technical superiority. Catering to diverse dynamic sports, including motorcycle riding, winter sports, cycling, horse riding, and sailing, the Dainese Group’s products represent the pinnacle of protection technology. The group’s innovative gear is chosen by world-class athletes, including revered names like Valentino Rossi and Sofia, Olympic skiing champion and winner of the World Cup Downhill title. This new endeavor in Phoenix serves as a milestone in the brand’s strategic expansion in North America, contributing to Dainese’s ongoing success in the dynamic sports apparel market.
