Unquestionably, a well-applied makeup can entirely transform your look, and a skilled makeup artist is your best resource to achieve that. Makeup artists need to keep up with the latest trends and tools, as their understanding of products and how they function is unarguably the best.
While the beauty market is currently flooded with celebrity beauty brands, not all of them are needed or even useful for various reasons. However, when a makeup artist launches their own cosmetic line, it’s a guarantee of a quality product. Since they work with makeup and experiment with it daily, they can vouch for a product’s quality with just a single swipe. Consequently, their professional advice is invaluable when they venture to start their own brands. Here are ten of the most popular makeup artist-owned beauty lines that every consumer should know about.
SimplyNam is the brainchild of Namrata Soni, who has become almost a household name today. Known as the preferred makeup artist for many Bollywood celebrities, she started SimplyNam in 2020. Her products including blendable blushes, moisturizing lipsticks, and versatile kajal pencils are of high quality, each deserving a spot in your makeup collection.
Pat McGrath Labs, founded by the most sought-after makeup artist across the globe, is another makeup artist-owned brand to look for. Pat McGrath, with over 25 years of experience, launched her own brand in 2015. By 2019, the brand had been evaluated at $1 billion!
Bobbi Brown Cosmetics, launched by the makeup artist of the same name in 1990, is one of the most well-established beauty brands today. Striving to foster natural looks, Bobbi originally created ten lipstick shades as alternatives to ubiquitous red lipsticks. The brand has grown tremendously since then, even offering skincare products today.
Speaking of renowned brands, you can’t forget NARS. Founded in 1994 by François Nars, both a makeup artist and photographer, NARS products have made a significant impression in the beauty industry. Recognized for excellent product quality and superior packaging, their concealers, blushes, and lip tints are heavily sought after by beauty enthusiasts.
Kim Kardashian’s trusted makeup artist for over a decade, Mario Dedivanovic, established his own line in 2020 called Makeup By Mario. The brand is popular for its inclusive formulas that cater to all skin tones, from beginners to professionals.
Anastasia Beverly Hills, founded by “eyebrow queen” Anastasia Soare, started modestly from a rented room in a salon. Launching ABH in 2020, the brand has since found a loyal following, counting celebrities like Gigi Hadid and Kendall Jenner as fans.
Patrick Ta Beauty, founded in 2019 by Patrick Ta, is another notable makeup artist-owned brand. Known for creating stellar looks for celebrities like Gigi Hadid, Rihanna, and Jennifer Lopez, his products are your ticket to achieving that glamorous, red-carpet glow.
With over 20 years’ experience, Petra Strand launched PIXI Beauty in 1999, aiming to replicate “a good night’s sleep” through her products. Her multifunctional, travel-friendly products have stood the test of time and continue to feature in many makeup kits.
In 2018, Sabrina Suhail launched Tinge, a brand that prides itself on product transparency and customization. Launching at a time when finding the perfect shade of makeup wasn’t easy, Tinge offered a range of customisable makeup options.
Finally, Code Beauty by Bianca Louzado, launched in 2020, is synonymous with some of the top makeup artists in India. She has worked with a host of Bollywood celebrities. Her brand offers antibacterial and disinfectant products for makeup brushes, sponges, and all other cosmetic tools.
In conclusion, makeup artist-owned brands, having been crafted by people who truly understand makeup, offer superior, professional-grade products that cater to everyone’s beauty needs. From skincare to inclusive makeup formulas, these brands provide products that can elevate your beauty regime to the next level.
