The much-anticipated Korea Festival 2024 in India is here. The festival, a beloved tradition since 2017, is an initiative led by the Korea Tourism Organization (KTO) India, under South Korea’s Ministry of Culture, Sports, and Tourism. It aims to bring the splendid cultural marvels of South Korea closer to the Indian masses. The popularity of the festival has surged over the years, riding on the waves of the ever-growing Korean wave (Hallyu wave) sweeping the nation.
What can festival-goers expect from this grand two-day affair? A plethora of events! From a roadshow, travel mart, K-beauty displays, and much more. Let’s dive in to find out more about Korea Festival 2024.
The festival will be honored by the presence of ambassadors of Korean tourism. High-profile figures like Anand Kumar, famed for being the inspiration behind the iconic movie ‘Super 30’, and Padma Shri Awardee Anushka Sen, a well-known actor, will attend the event.
Alongside these festivities, KTO plans to host the Korea Tourism Roadshow 2024, featuring a business-to-business networking event at the Yashobhoomi Convention Centre in Dwarka city. The Travel Mart, set to take place from 3 PM to 7 PM, will showcase a delegation from Korea, including the renowned K-Beauty brand Jenny House and the JUMP performance team. Over 10 prominent destination management companies, along with airline partners like Korean Air and Air India, will grace the event space at Korea Festival 2024.
Mark your calendars for October 19 and October 20, 2024. The event timing is from 12:00 PM to 08:00 PM. The venue for the Korea Travel Fiesta 2024 is DLF Avenue, Saket, New Delhi, and entry is entirely free for all.
The events planned for the festival are designed to indulge all Indian fans, intensifying the K-wave in India. It serves as a perfect platform to discover various tourism offerings, form and strengthen business ties, and later, promote tourism to South Korea.
Here, let’s cast a glance at the activities planned out for Korea Festival 2024 in India. Visitors can look forward to a spectacular performance by K-pop act One Way Crew. Apart from showcasing unique Korean dance moves, an exciting Comic Martial Arts act, JUMP, is sure to steal the show with its blend of comedy and martial arts.
The K-Beauty Zones will feature exclusive makeup sessions by famous Korean beauty brands Jenny House and Amore Pacific. Visitors can explore the newest beauty products and partake in interactive makeup tutorial sessions. The event is also set to include K-Photo Booths, where you can recreate magical moments from popular K-dramas like My Demon and Lovely Runner.
The K-Culture Zone will offer intriguing interactive activities like Hangul calligraphy and creative tattoo artistry. The K-Food Zone is another exciting attraction, offering Tteokbokki, Ramen, and other Korean delicacies for food connoisseurs to savor.
Last but not least, the Stamp Rally Adventure awaits those eager to collect stamps from every Korean experience booth. Complete the rally by exploring every travel zone, and get rewarded with exclusive K-merchandise.
Overall, the Korea Travel Fiesta 2024 promises to be a vibrant cultural immersion, revealing the many dimensions of beautiful South Korea. Make sure you don’t miss this fantastic opportunity to dive into the heart of Korean culture and tradition. Come, be a part of this culture-rich festival, and get ready to ride the Hallyu wave.
