The Keratin Supplement Market is anticipated to present an upward trajectory in the global market landscape, predicted to rise from US$ 800.1 million in 2023 to US$ 1,431.2 million by 2031 at a CAGR of 7.5% during the projected period 2024-2031.
The report analysis of the Keratin Supplement Market sheds light on the growing trend of products designed to enhance hair, skin, and nail health by supplying keratin, a structural protein crucial in maintaining structural integrity. To cater to diverse consumer preferences, manufacturers provide these supplements in various forms, including capsules and powders. The potential benefits of the products, such as enhanced skin elasticity, reduced breakage, and improved hair strength, have increased their market appeal.
Major players in the Keratin Supplement Market include The Himalayan Organics, Hankintatukku Oy, NutriScience Innovations, LLC, Naturyz, LEO NUTRISCIENCE, SimplyHerbal, Keraplas, Unilever, American Standard Supplements, and Pure Encapsulations.
One of the key developments in this market is the introduction of new products. In January 2020, the Vitamin Shoppe, which sells a wide variety of nutritional products, unveiled a new line named Vthrive the Vitamin Shoppe. This superior range includes vitamins, supplements, minerals, and essential oils targeting health-conscious consumers who prefer clean and effective formulations containing prime ingredients. This product line features Advanced Keratin, encapsulated in a form that supporters hair, skin, and nails’ health.
Additionally, another key player, Rasayanam, released an innovative product, Liquid Biotin with Collagen, in October 2023. The unique product, constituting a potent dosage of 25,000 mcg, is intended to heighten Ayurvedic wellness. The product champions a versatile dual purpose, significantly elevating collagen and biotin levels while encouraging keratin synthesis for heightened health benefits.
Meanwhile, a brand dedicated to men’s hygiene and wellness, Wilder’s, launched “Wilder’s Beard Growth 3 in 1” in September 2020. This similarly multifaceted supplement merges biotin, collagen, and keratin in a dynamic blend aimed to augment beard growth and overall appearance.
The segmentation of the Keratin Supplement Market is detailed by Source, Keratin Type, Form, Application, and Distribution Channel. By source the market is split into Animal-based Keratins, Plant-based Keratins and others; by Keratin Type it consists of Alpha-Keratin, Beta-Keratin, Hydrolyzed Keratin, Keratin Amino Acid, and others; The forms of the supplements include Capsule, Tablet, and others; By Application there are the segments of Hair Care, Skin Care, Nail Care, Pet Care, Active Pharmaceutical Ingredients, and others; finally the Distribution Channels are categorized as Supermarkets/Hypermarkets, Pharmacies, Online Retailers, and others.
The regional analysis uncovers the market distribution in North America (US, Canada, Mexico), Europe (Germany, Russia, UK, France, Italy, Spain, other European countries), Asia-Pacific (China, India, Japan, Australia, rest of Asia Pacific), South America (Brazil, Argentina, rest of South America), and Middle East and Africa.
The report also addresses possibilities and challenges that might potentially shape the fate of the Keratin Supplement market in the near future. The strategic responses of key market players and the commercial repercussions have also received some attention in the report. The market report is comprehensive in answering various critical inquiries that are correlated to the expected growth trajectory, impacting factors, overall market size, and major market trends which influence the Keratin Supplement market across a vast array of regions.
