Recognized for her talent on the silver screen, Actress Keke Palmer is taking on a new role that is quite far from the glitz and glamour of Hollywood. Palmer has been appointed as the Chief Brand Officer of the globally-renowned Revlon’s Crème of Nature haircare line.
This marks a new high point in Palmer’s outstanding career as she is the first-ever brand ambassador to officially take on the title of Chief Brand Officer. The ground-breaking move not only signifies the significance of her position but also the value that Revlon places in the hands of a truly authentic and relatable figure.
Chandra Coleman, the Head of Marketing for Hair and Personal Care Brands at Revlon, expressed her excitement about the new collaboration with the actress. “We needed someone who was not just a face for our campaigns, but also someone who truly understands hair. Palmer’s innate authenticity, strong voice, and deep comprehension of our audience will allow us to create messages that will genuinely resonate with our consumers,” she added.
Crème Of Nature is a household name when it comes to hair care brands in the Black community. The brand, founded in Chicago in 1976, specializes in providing a wide array of proven, high-quality hair products designed to meet the unique hair needs of coily, curly, and wavy hair textures. It operates under a strong commitment to celebrate and uplift Black beauty by creating products that cater to their specific hair textures and needs.
Echoing similar sentiments, Palmer shared her thoughts on the new appointment. “I was drawn to Crème of Nature’s dedication to celebrating Black beauty. Their commitment to crafting effective, high-quality products specifically catering to our unique hair textures and needs stood out,” she said.
According to Palmer, the partnership is much more than merely being an ambassador or the face of the brand. It will provide her with an opportunity to shape the future of a company that genuinely cares about authenticity, representation, and natural beauty.
The movie star will feature prominently in Crème of Nature’s social and digital media campaigns, in-store displays, and national advertising, making live appearances on behalf of the brand starting later this year.
Palmer shared the wonderful news on social media with a video clip. In this clip, she wore a cream-colored suit and beautifully styled her natural curls. With a hint of familiarity and nostalgia in her voice, she spoke about her longstanding ties with the brand as a consumer and her excitement to step into the powerful role of Chief Brand Officer.
Expressing her enthusiasm, she mentioned the respect she holds for the brand. “This Chicago-based, legacy haircare brand has been a staple in my family for generations, and now I’m stepping in as the Big Boss. I can’t wait to start working together to create more magic,” she concluded.
With new roles come new responsibilities and Palmer is expected to excel in her new position with the iconic brand. It’s a fitting combination of the actress’ enduring love for hair care, her ongoing commitment to uplifting Black beauty, and her inevitable charm – a trio that is set to conquer new ground in the hair care industry. With such an exciting journey ahead, fans of both Palmer and Crème Of Nature eagerly look forward to the magic that is yet to come.
