Creme of Nature®, a preeminent name in textured hair care products, recently announced its partnership with Emmy award-winning actress, singer-songwriter, producer, and television host, Keke Palmer. Palmer will serve as the company’s first-ever Chief Brand Officer.
In her role as Chief Brand Officer, Palmer’s responsibilities will go beyond serving as an on-camera model and spokesperson. She will also work hand-in-hand with the Creme of Nature team to help shape their product lines. She will consult on product innovation, advise on packaging evolution, and share product demos. In a broader sense, Palmer will influence brand direction, marketing, and storytelling to craft campaigns that will genuinely engage the multicultural community and rejuvenate the Creme of Nature brand ethos.
For Palmer, this partnership means much more than merely being an ambassador or a face of the brand. Beyond these, she is excited about the opportunity to participate actively in shaping the future of Creme of Nature as a company that echoes her values—authenticity, representation, and natural beauty. She emphasized that she is passionate about ensuring the production of hair products that reflect the diversity in textured hair and resonate with the community.
Keke Palmer pays tribute to Creme of Nature for their unwavering commitment to celebrating Black beauty. From inception, the company has been dedicated to creating high-quality, effective products that cater to unique hair textures and needs.
Being a Black-founded brand, Creme of Nature finds great significance in collaborating with a partner who embraces and understands natural hair, embodying the values the brand promotes. The company, established in Chicago, sees their new Chief Brand Officer as bringing a genuine and relatable viewpoint to the role as a native of the city. According Creme of Nature’s Head of Marketing, Chandra Coleman, Keke Palmer’s deep connection to her roots, alongside her insights and expertise, serve as valuable assets in meeting the needs of the brand’s customers.
Throughout her notable professional career and personal life, Palmer has consistently displayed authenticity, aligning with Creme of Nature’s brand ethos. With her aboard, the company is optimistic about its future growth and believes it can continue to effect meaningful changes in the hair care industry.
Starting later this year, Keke Palmer will feature in Creme of Nature’s various social and digital media campaigns, in-store displays, and national advertising. She will make live appearances on behalf of the brand.
About Creme of Nature:
Creme of Nature®, established in 1976 on the South Side of Chicago, is a Black-led and Black-initiated brand that caters to coily, curly, and wavy hair through its comprehensive range of quality hair products for care, styling, and color. For over 45 years, the brand has remained a trusted name for individuals seeking nurturing and effective hair care products.
About Keke Palmer:
Keke Palmer gained recognition through her leading role in “Akeelah and the Bee” at only 12 years old. Since then, she has starred in over 25 films and 30 TV shows. Palmer has broken barriers from an early age. Her notable achievements include being the youngest actress ever to receive a SAG Award nomination in a lead actor category for her performance in “The Wool Cap” when she was just 10, becoming the youngest and first Black Cinderella in Rodgers and Hammerstein’s iconic musical, “Cinderella,” on Broadway, and the first Black woman to play Marty in the Emmy-nominated TV movie “Grease Live!”. Among other extraordinary achievements, Palmer is the youngest talk show host in history and the first Black woman to be nominated for and win an Emmy for ‘Outstanding Game Show Host’ for NBC’s “Password.”
