In the evolving digital space, social media has emerged as a popular career path with the potential to be pursued from anywhere globally. And even though platforms like TikTok have made home celebrities out of many individuals worldwide, Los Angeles, famously known as Tinseltown, continues to magnetize aspiring digital talents. The city has come to symbolize fame, wealth, and opportunity for representation for these content creators. THR’s inaugural Creators’ Issue offers a glimpse into the glitz of this world and introduces the most successful content influencers based out of LA that you need to follow.
In the virtual universe, fame has transcended from traditional TV shows and films to YouTube channels and TikTok profiles. One of the top influencers is Rhett McLaughlin, boasting a massive fan base of 18.9 million YouTube subscribers. He is widely recognized for Good Mythical Morning, a series he developed and hosts in partnership with Link Neal.
Neal is another significant digital player with 18.9 million YouTube subscribers, revered for his offbeat and amusing content, such as the memorable episode where they made outsize 400-pound gummies of themselves.
From the world of décor, Marco Zamora stands out with a following of 1.3 million Instagram followers. He has a knack for effortless yet transformative décor, often utilizing swathes of fabric.
The list of influential content creators further extends to Matt Friend, known for his comedy, acting, and impressive impressions. He is followed by over 1.1 million people on TikTok.
Another rising influencer is Asia Jackson, whose YouTube channel, with 683K subscribers, embodies her mission to empower her viewers and encourage them to explore their unique styles.
Being internet famous does not restrict creators to specific types of content. Brittany Broski emerged to fame after a video of her tasting kombucha became viral on TikTok. She also hosts a well-received podcast, The Broski Report, and has a rip-roaring fan base of 7.5 million followers.
The vast TikTok influencer community also sees talents like Josh Richards, founder of CrossCheck studios, and Drew Afualo known for raising a voice against sexism and his successful career as a self-help-meets-manifesto author. Charly Jordan stands out with 7.8 million followers who admire her for her ‘get ready with me’ videos and lip-syncing stints, while Owen Han’s cooking content, specifically hand-held food like sandwiches and burritos, has attracted 4.3 million TikTok followers.
You will find Megan Roup inspiring her 508K Instagram followers with her workout content. Nailea Devora, with her unique style and lip-sync videos, has a following of 8.7 million on TikTok. On the same platform, Yasmine Sahid’s comic-take sketches on pop culture moments have earned her 2.3 million followers.
Counted among LA’s top influencers are Desi Perkins and Britney Vest. Perkins, a Mexican CEO and founder of her brand, boasts a following of 2.3 million on TikTok, while Vest stands for body positivity and attracts an audience of 398K on Instagram.
Meet Anna Sitar, a creator known for her autobio content and social takes, followed by a massive crowd of 11.9 million on TikTok. Known for their large Instagram following, Aimee Song, known as an original fashion influencer, has an audience of 7.3 million, while Shayla Mitchell, a well-known makeup artist and founder of Season 10 activewear, has a fan base of 3.3 million.
Rounding out the list are Toni Bravo with 616K followers thanks to her makeup reviews, Alan Chikin Chow, creator of witty sketches, with a stunning follower count of 61.4 million on YouTube, Kristy Scott with her aspirational lifestyle aesthetic gathering a 7.1 million strong following on Instagram, and Julian Burzynski, known for his reenactments of movies, songs and celebrities, with 3.1 million followers on TikTok.
The list of influential content creators in LA is endless. They are exploring all spheres of digital content and setting new trends. The online universe is bursting with creative forces catapulting to fame with their unique set of talents, proving to the world that the future of entertainment lies in this digital playground.
