A series of vibrant and unique festivities are all set to ignite the “Local Brand Districts” of Seoul from October through to the end of the year. Each neighborhood promises a distinctive adventure imparting a unique brand identity. These festivals will be a haven for residents and visitors alike to indulge in a multitude of events that resonate with the aura of each district – from K-Beauty booths and bustling street markets, to energetic live performances, and even an early Christmas celebration.
Among these is the Gangnam Chemistreet Festival, which will occupy the environs of Gangnam Station for two days in early October. The festival is designed to serve as a sprawling canvas that showcases the dynamism of Korean culture through aspects like K-Beauty, K-Pop, and K-Food. Events that festival-goers can look forward to include personal color consultations, fun-filled workshops centered on idol makeup, and an exclusive K-beauty pop-up store. Adding to the festive spirit will be a German Oktoberfest-themed beer festival at the adjacent Gangnam Meat Alley, complete with a multitude of barbecued meat delicacies, a silent DJ party, and live K-Pop performances that are certain to enthrall.
A unique aspect of Seoul’s “Local Brand Districts” is the Sharosu-gil LocalinStay, set to take over the Seoul National University Station area. Centered around do-it-yourself activities, this festival invites visitors to immerse themselves in an array of activities like diffuser-making classes and floristry workshops mentored by local artists, adding a dash of creativity to the pursuit of enjoyment. From food competitions to open-air dining experiences, the festival has something for everyone and concludes with a music concert in a unique collaboration.
The beloved Yangjae Art Salon is all set to return, located in Yangjaecheon-gil, Seocho District. A cherished local event, the festival invites visitors to experience the charm of a flea market boasting handcrafted goods and scrumptious local food. A series of candlelight concerts and a riverfront film screening are sure to add a pinch of romance to the pleasant autumn evening.
As the late October approaches, a festival at Jangchungdan-gil, near Namsan Mountain, transforms the area into a camping haven complete with road-side tents. People can soak up the urban oasis atmosphere and autumn beauty while enjoying fire-themed camping activities and an al fresco cinema under a canopy of stars.
The Seonyuroun neighborhood near Seonyudo Park will host the “October Seonyuroun” festival. A plethora of attractions such as a local food zone, flea market, and a relaxing ambient that’s unique to this waterfront district will enchant visitors.
One unique tour program on offer during the festival season is the “Willow Outing” at Oryu Budeul. In this program, guides lead participants on a tour through local landmarks, engaging them in local history and culture.
Skyroad near Hapjeong Station is set to host the Hapjeong Skyroad Festa, which they promise will add a magical charm to the city. The theme for the event is “Art that makes dreams come true,” and it features busking performances and a ‘Wish Wall’ for visitors to scribble their dreams.
A festival that ensures the first invitees to Christmas cheer is Yongmaru-gil, which metamorphoses into a Christmas-themed street replete with photo zones, festive markets, and live music every weekend starting from the second week of November.
Finally, the Gyeongchun Line Winter Party is set to illuminate the Gyeongchun Line Forest Trail in early December with a dazzling light festival, combined with a holiday market and live performances.
All in all, Seoul’s “Local Brand Districts” are ready to enchant residents and visitors alike with their hallmark festivals, serving as a testament to the city’s vibrant culture, creativity and unique brand of celebration.
