Beyond Yoga, an esteemed yoga brand based in Los Angeles, is all set to extend its boundaries. The company has announced that it will be opening an innovative experiential and retail pop-up store in New York City this month. Aptly named “Club Beyond”, this pop-up store signifies a milestone for the brand as it marks its first-ever retail venture in Manhattan.
Strategically located at 31 East 17th Street, Club Beyond aims to introduce a whole new dimension to the fitness world. The pop-up will immerse visitors with an assortment of health and wellness classes. These classes are tailored to cater to a wide range of requirements and preferences, including yoga, mindful movement, cardio, and body sculpting activities.
But that’s not all! Club Beyond is also lining up a series of expert-led workshops and exclusive brand experiences to take guests on a wellness journey like none other. To further enhance the attendee experience, Club Beyond has also invited several notable names from the wellness industry. These include renowned wellness entrepreneur Melissa Wood-Tepperberg, famed celebrity trainer Ngo Okafor, and popular fitness duo Denise and Katie Austin.
Moreover, Club Beyond will be a haven for wellness buffs. It will indulge the customers with delightful wellness treats, right from a bun and braid bar to post-workout snacks and an array of curated gift bags.
Discussing the exciting new venture, Beyond Yoga CEO Nancy Green shared, “The pop-up is a way to infuse our brand essence into the electrifying energy of New York City. It’s more than just a shop. It’s an avenue for inspiration and a platform to establish a bond with our dedicated community in person.”
The Club Beyond pop-up store won’t disappoint the shoppers, it promises the largest retail variety of Beyond Yoga attire and accessories. From the brand’s signature Spacedye collection to fresh seasonal color range, outerwear, and a brand new lifestyle fleece collection, there’s something for everyone.
Taking it a notch above, the pop-up shop will also have provisions for on-site customization and purchasing. The brand will offer its signature styles and fabrications in an array of colors, sizes, and silhouettes. The options will extend to Spacedye sets, tops, outerwear, expanded pant offerings, and lifestyle collections, even catering to choices for men.
Green added, “Beyond Yoga stands for more than just an active lifestyle brand. It represents joy, progress, and expansion across mental, physical, and emotional dimensions. Club Beyond is not an everyday pop-up, it’s a community experience where our brand’s mission truly comes to life, welcoming you to explore new things.”
The pop-up shop aims to be a gathering hub where attendees can network, learn from one another through carefully-curated wellness content and experiences, and also shop the brand’s newest collection in their incredibly soft fabrics.
Club Beyond is all set to keep its doors open from October 11 to 16, setting a new precedent for the retail shopping experience in the health and wellness industry. The venture signifies a milestone in Beyond Yoga’s journey, demonstrating an innovative, customer-centric approach and focused dedication towards the brand’s irreplaceable pillars: mind, body, and connection. The yoga aficionados in the city have something to look forward to this October! So, gear up to be a part of this unique wellness journey with Club Beyond and Beyond Yoga.
