Exciting times are rolling in for the fashion enthusiasts in Dubai and Abu Dhabi as Apparel Group announces the expansion of their luxury lifestyle brand, R&B. Two new stores are set to open in Burjuman Mall, Dubai and Mazyad Mall, Abu Dhabi by the end of October 2024. This breakthrough move aligns with their strategic expansion scheme to hike R&B’s presence to 250 locations by the close of 2025.
Establishing over 135 stores and highlighting itself as the fastest evolving lifestyle fashion brand in the region portrays R&B’s dedication towards customer accessibility and constant expansion. But the brand’s objective doesn’t end there, it aspires to cultivate an energetic, customer-centric omnipresent environment where each visit to the physical store or the R&B fashion app for online shopping becomes a memorable experience that leaves a lasting impression. The upcoming stores will display a diverse portfolio of more than 10,000 styles of apparel and fashion accessories. They intend to serve an array of consumers, enhancing the shopping experience to ensure it remains welcoming and inclusive for everyone.
Mr. Nilesh Ved, Founder and Chairman of Apparel Group, expresses his enthusiasm for this new venture, “We are thrilled to expand our presence in the UAE with the launch of our new stores at Burjuman Mall & Mazyad Mall. Our purpose here is not just expansion; it’s about reducing distances with our customers and providing a window to access-to trendy and affordable fashion.”
With its unwavering dedication to innovation and customer satisfaction, Apparel Group’s lifestyle fashion brand R&B’s expansion mirrors more than just growth. It’s a vivid demonstration of their commitment to revolutionizing the fashion industry, creating robust, enduring relationships with their diverse community of shoppers.
R&B is the rapidly growing value and lifestyle fashion brand in the Middle East and India. Its initiation in the Oman-Muscat Grand Mall in October 2012 brought along a powerful presence of over 135 plus stores across eight countries. R&B is not just a brand; it’s a trendsetter that designs and develops its fashion apparel and non-apparel for men, women, and children. The brand offers quality clothing at affordable prices across the GCC and India region. Their team of expert in-house designers ensures the brand is always leading the latest trends, crafting new looks every season. R&B’s global experience enables them to deliver a brand and product ideally tailored to distinct markets with differing customer needs.
The Apparel Group, with its global fashion and lifestyle retail conglomerate, is making the world a small place from its base in Dubai, United Arab Emirates. Today, the group caters to thousands of eager shoppers through its 2,300+ retail stores that showcase 85+ brands on all platforms and employs over 24,000 multicultural staff. Besides establishing a strong presence in the GCC including Bahrain, Qatar, Oman, Kingdom Of Saudi Arabia & Kuwait, it has strategically expanded its reach to booming markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, the company is all set to venture into emerging markets like Hungary and the Philippines, showcasing its forward-thinking approach. A diverse range of leading names in fashion, footwear, and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs; are part of the Apparel Group’s portfolio. This extensive range exhibits the company’s versatility and adaptability.
The inspiring growth of the Apparel Group owes significantly to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades. The group’s journey towards fashion domination continues as it plans the further expansion of R&B across the globe.
