The luxury green bio-tech skincare brand, Orveda, celebrated the opening of its first standalone spa and wellness sanctuary located on Upper East Side of Manhattan this month. This prestigious destination, Orveda Maison New York, joins the ranks of its sister location in Shanghai alongside a forthcoming Maison in Paris. The range of services offered include renowned signature facials such as Anti-Fatigue Skin Rehab, Glow Is The New Lift, and Omni Solution for intensive skin healing, enhancement of luminosity, lift and contour.
Since its establishment in 2014, Orveda has expanded its accessibility through upscale retailers such as Saks Fifth Avenue and offering relaxing spa treatments in sophisticated locations, one notable example being The Sinner Hotel in Paris, France. The brand is distinguished for its focus on gentle yet potent ingredients and therapies. Armed with a mission to counteract the prevalence of harsh active ingredients in market products and treatments, they have created an exciting skincare range that combats the effects of skin-aging while also restoring the skin’s integrity.
Orveda’s successful expansion bears proof of the business acumen and skincare expertise of its co-founders. However, the crux of the brand’s accomplishment lies in the ingenuity of its trend-forecasting strategy. Co-founder Sue Nabi, a veteran beauty industry CEO and former president of L’Oréal and Lancome, had an early vision to differentiate Orveda from the run-of-the-mill dermatological products.
Early on, Nabi identified a profound shift in consumer behavior. Individuals demonstrated an increased tendency to overuse harsh active ingredients and in the process, compromise the skin’s protective moisture barrier. This resulted in conditions characterized by dehydration, reactivity and inflammation, particularly in conjunction with frequently undertaken facial treatments. Aggressive skincare protocols were noted to exacerbate issues of chronically sensitive complexions, leading to redness, irregularities, and eruptions.
In their bid to alleviate these issues, Nabi and co-founder Nicholas Vu, a seasoned CEO, collaborated with a thinktank of scientists and medical experts. With this synergy, they developed a product line that prioritized skin barrier and microbiome health while taking into account its desired aesthetic impact.
Orveda diverged from conventional ingredients and looked towards cutting-edge scientific research when formulating its offerings. Their products call on green biotech actives that cater to sensitive, or sensitized, skin types. True to Orveda’s belief in nature-meets-science harmony, the product formulations take a holistic approach. They address anti-aging while harnessing science-backed, bio-tech ingredients that are vegan-friendly.
Their green and black color scheme, which is a nod to their brand ethos, is prominently seen within the interiors of their newly established physical spaces. A minimalist meets modern aesthetic is seen throughout their physical stores, specifically designed by co-founder Vu as a juxtaposition of the old with the new. This unique aspect of their branding is palpable in the 3,840 square foot space in New York. It features angular glass and earthy marble, elements that allude to a multi-sensorial experience at the crossroads of nature and science.
As Orveda continues to introduce their global Maisons, the brand is projected to continue their precedent of anticipating skin concerns well before they become mainstream. With their core mission centered around creating solution-oriented products, Orveda’s future in the skincare realm looks bright, bolstered by a dedication to scientific rigor, innovation, and unparalleled luxury.
