When it comes to streamlining your makeup routine, less truly is more. Especially when each pick works straight from the stick, pen, or sponge with no complicated steps. Here are 20 Target beauty essentials designed to deliver maximum impact with minimal effort. We’ve tested each product and broken down what makes them stand out, so you can breeze through your routine with confidence.
1. L’Oréal Paris Colour Riche Shadow Stick
A creamy, buildable eyeshadow available in eight neutral shades that glides on and blends seamlessly using only your fingertip.
Available in: Champagne, Taupe, Rosewood, Espresso, and more
Price: $9.99
2. Honest Beauty Lash Amplifying Mascara + Primer
A two-in-one primer and mascara combo that lifts, conditions, lengthens, and volumizes lashes without clumps.
Why it works: Lash-lifting formula separates each lash for natural fullness
Pro tip: Let the primer set for 30 seconds before applying mascara
Price: $24.49
3. NUDESTIX Dewy Blush Stick
A pocket-size cream-to-powder blush in five wearable shades that delivers a fresh, dewy flush with a simple swipe and blend.
Shade range: Soft pink, peach, berry, rosewood, terracotta
Finish: Radiant, skin-like glow that lasts all day
Price: $35.00
4. Tarte Shape Tape Hydrating Concealer
Full-coverage, crease-resistant concealer that brightens under-eyes and conceals blemishes in one stroke.
Coverage: Medium to full with a blur effect
Skincare bonus: Infused with hydrating hyaluronic acid
Price: $32.00
5. e.l.f. Pout Plumping Gloss Pen
A lip liner, gloss, and plumper in one—defines edges, delivers a subtle tingle, and provides a sheer pop of color.
Shade lineup: Nude, rose, berry, mauve, and more (8 options)
Texture: Lightweight, non-sticky formula
Price: $8.00
6. Garden Botanica Tinted Lip Oil
A sheer tint lip oil that hydrates and imparts a glossy finish without needing a mirror.
Hydration: Infused with jojoba oil and vitamin E
Color payoff: Buildable, subtle wash that flatters every skin tone
Price: $8.99
7. NYX Control Freak Brow Gel
Clear, conditioning gel that tames unruly brows and keeps hairs in place for up to 24 hours.
Hold level: Medium for a natural look
Formula: Enriched with keratin to strengthen hairs
Price: $7.99
8. Stila Stay All Day Waterproof Liquid Eyeliner
An ultra-fine tip for precise lines and smudge-proof ink that lasts throughout your day.
Finish: Deep matte black
Longevity: Up to 12 hours of wear
Price: $14.00
9. Neutrogena Makeup Removing Wipes
Gentle wipes that dissolve waterproof makeup and impurities without tugging or irritation.
Pack sizes: Travel, standard, and family packs
Skin feel: Cool and refreshing
Price: $1.99+
10. IT Cosmetics CC Cream with SPF 50+
An all-in-one color corrector, moisturizer, primer, and sunscreen that blurs imperfections and protects skin.
Coverage: Buildable medium to full
Benefits: Anti-aging peptides and hyaluronic acid
Price: $42.00
11. Real Techniques Everyday Essentials Brush Set
Four synthetic brushes (foundation, concealer, blush, fan) designed for seamless blending of creams and powders.
Handle: Ergonomic, travel-friendly
Care tip: Clean weekly with brush shampoo
Price: $25.00
12. EcoTools Makeup Brush & Sponge Shampoo
A plant-powered cleanser that lifts residue without drying out brushes or sponges.
Key ingredients: Aloe vera and vitamin E
Usage: Massage into damp tools, then rinse thoroughly
Price: $7.99
13. NYX Matte Finish Setting Spray
A lightweight mist that locks in makeup for up to 16 hours with no flaking or greasiness.
Best for: Oily and combination skin types
Application: Mist in an “X” and “T” pattern from 8–10 inches away
Price: $9.99
14. Beautyblender Original Makeup Sponge
A hydrophilic sponge that expands when damp, delivering streak-free application of foundation and cream products.
How to use: Rounded side for broad areas, pointed tip for crevices
Care: Rinse after each use, deep-clean weekly
Price: $20.00
15. Versed Bronzer Stick
A creamy stick bronzer that melts into skin for an instant sun-kissed glow—just swipe and blend with your fingers.
Shades: Light, medium, deep
Finish: Natural matte
Price: $14.99
16. Stila Glitter & Glow Liquid Eyeshadow
High-impact sparkle in a single tube. Dries quickly with zero fallout and delivers long-lasting shimmer.
Colors: Rose gold, silver, bronze
Tip: Tap on with fingertip for maximum pigment payoff
Price: $25.00
17. ColourPop BFF Mascara
A volumizing mascara in classic black or fun pops of color. Wear alone or layer for a custom lash look.
Shades: Black, teal, purple, navy, emerald
Formula: Clump-free, lightweight
Price: $9.00
18. Clinique Chubby Stick Sculpting Highlight
A cream-to-powder highlight stick that blends easily for a soft, lit-from-within sheen.
Texture: Smooth and blendable
Where to use: Swipe along cheekbones, brow bone, and Cupid’s bow
Price: $32.00
19. ColourPop Super Shock Highlighter
A whipped, creamy formula that delivers a wet-look glow. Use on cheeks, eyes, or inner corners.
Finish: Metallic and multidimensional
Hack: Layer over a white pencil for an amplified pop
Price: $9.00
20. Fenty Beauty Plush Puddin’ Lip Scrub
A sugar-based scrub enriched with shea and mango butters to buff away dryness and leave lips silky-smooth.
Flavor: Vanilla cocoa swirl
How to use: Gently rub for 30 seconds, blot off excess, and follow with balm
Price: $18.00
Final Thoughts
Each product is chosen for ease of use, reliable performance, and the ability to simplify your beauty routine. Whether you’re heading to work or going glam for a night out, these essentials from Target are designed to work with your schedule, not against it. Skip the overwhelm, shop smarter, and enjoy makeup that fits your life—not the other way around.
Frequently Asked Questions
What makes cream sticks and pens better than traditional palettes?
Cream sticks and pens offer single-step application and easy fingertip blending, perfect for quick, low-maintenance routines.
How often should I clean my makeup tools?
Rinse sponges after every use and deep-clean brushes weekly to prevent buildup and maintain hygiene.
Can tinted lip oil be used over lipstick?
Yes, tinted lip oil adds shine and hydration without disturbing the base color.
Are ColourPop products safe for sensitive skin?
Most ColourPop formulas are well tolerated, but patch testing is always recommended.
Do I need setting spray if I already use powder?
Yes, setting spray locks in all makeup layers, reduces powdery finish, and boosts long wear.
